JR
James Reed
Founder · Technology
Full-stack engineer. Prior agentic intelligence platforms, multilingual travel SaaS, algorithmic trading. Architect of the PropTurn operating stack.
An operating partner for private portfolios
PropTurn takes the full operating burden of a short-term let or supported-living portfolio — distribution, dynamic pricing, guest operations, compliance and tax — for a single flat 15% of gross rental revenue. No service mark-ups. No lock-in. One statement, end of month.
What we operate
The table opposite lists every service included in the 15% mandate — and the share of each workflow that runs without human touch. No feature boxes. No marketing fluff. Just the operating scope, by section.
| Section | Service | Scope | Automated |
|---|---|---|---|
| Distribution | Multi-channel listing | Airbnb · Booking.com · Vrbo · Expedia · +43 channels | 100% |
| · | Dynamic pricing | Demand-adjusted rates by event, cohort and season | 100% |
| · | Calendar integrity | Single source of truth · zero double bookings | 100% |
| Guest operations | AI guest messaging | 5-step pipeline resolves 95% of enquiries instantly | 95% |
| · | Smart-lock access | Code at booking, revoked at checkout (30+ makes) | 100% |
| · | Emergency dispatch | Escalation to on-call desk within service SLA | 75% |
| Services | Cleaner rota | Merit-ranked, auto-dispatched at checkout | 100% |
| · | Trades network | Plumbers, electricians, +33 further categories — quoted | 75% |
| Governance | Compliance engine | NRS · London 90-day · Scotland licensing · safety certs | 90% |
| · | Client Money Protection | FCA-compliant segregated accounts · audit trail | 100% |
| Finance & reporting | Tax automation | Open Banking → SA105 → HMRC MTD quarterly submission | 100% |
| · | Owner reporting | Live P&L per asset · PDF monthly statement | 100% |
Automated share = instances resolved without human touch over 90 days.
How 15% pays for itself
£24,000 gross annual revenue. Three management options. One honest view of what each one actually costs — and what the owner keeps.
Run the numbers on your propertyTraditional agent
Self-manage
PropTurn
Illustrative. Actual net depends on property, void periods, platform fees (pass-through) and tax position.
How we compare
| Provider | Fee | Flat | Compliance | Tax filed | Distribution | AI messaging | CMP |
|---|---|---|---|---|---|---|---|
| Traditional agent | 16–25% | ||||||
| Houst (typical) | 20% | ||||||
| Pass the Keys | 18–20% | ||||||
| Self-manage | 0% | ||||||
| PropTurnThis desk | 15% flat |
Case · 24 months
A private landlord with a single-asset STR portfolio, previously managed by a high-street agent on a 20% fee. Onboarded to PropTurn in April 2024.
“A statement on the first working day of the month. A number I can trust, and a clean monthly pack my accountant actually thanks me for. The 15% is the best trade I ever made.”
The desk
Engineering and property sit on the same desk. The software carries volume; the humans carry judgement and sign every mandate.
Founder · Technology
Full-stack engineer. Prior agentic intelligence platforms, multilingual travel SaaS, algorithmic trading. Architect of the PropTurn operating stack.
Principal · Property
Twelve years in UK lettings, sourcing and sales across London and the North East. HNW portfolio management with an established network of providers.